Now, I know what most of you are thinking, why has Mr Omneo used a photograph of 3 very attractive ladies who appear to be naked for this post? Well, as you might have guessed from the title, it’s all to do with the new Sanex Zero% range of bath and shower products that have just been launched.
A few weeks ago I was invited along to London’s South Bank to witness a performance that could quite easily have been an entry to the Turner Prize. There, on a sunny afternoon (OK, it was sunny-ish) Sanex had set up a box with some perspex podiums in which stood 3 girls and 1 guy. These four performers were trained in the Graham Technique, moving almost in slow motion for the 20 minute performance. It was certainly an improvement on the usual touristy living sculptures that litter the streets.
Two of the girls and the guy were covered in coloured paint while the remaining girl was covered in soap suds (actually it was shaving foam but Shhh don’t tell anyone I told you!) The paint was meant to represent the chemicals that just about every bath and shower product contains and which we blindly cover ourselves in every time we bathe or shower.
The girl in the whiter than white soap suds is of course representing new Sanex Zero% which contains no colourants, no parabens, no phthalates and no phenoxyethanol. I know, you’re probably thinking what the hell are they but a quick look at the back of most bath and shower gels will reveal them, in teeny small print. They may not be deadly but you wonder why it is only now that someone has come up with a product that doesn’t contain them. They don’t do anything for your skin and it’s no wonder that more and more people are suffering from skin complaints, whether excessive dryness or worse.
New Sanex Zero% comes in both shower gels for normal, dry and sensitive skin and as a foam bath for normal skin. Both products are biodegradable and have been proven to have minimal impact on aquatic ecosystems, so much so that it has been awarded the European Ecolabel which although I had never heard of, was established in 1992 to encourage businesses to market products and services that are kinder to the environment. So, say goodbye to unnecessary chemicals and hello to healthy skin thanks to Sanex Zero%
Now, I’m sure you are wondering more about the performance , well, wonder no more as it was filmed and I’ve included it here for you. What I did find mildly amusing was the male performer, who was from Glasgow, complaining that it was cold while the girls, who were visibly shivering, said nothing.