If you read yesterday’s post where I ranted about Kickstarter you’d be forgiven for thinking I was against the whole crowdfunding idea. I’m not. I think there are great projects around that really embrace the concept of crowdfunding.
Sellaband was one such project although I did get stung there by investing in an unsigned UK-based, American fronted band that was great live. unfortunately the lead singer got deported back to the US for working illegally and I was left with 90 CD’s to try to sell to a public who would never be able to see them live in the UK.
I digress, as you’ll have noticed from the title it’s BrewDog I’m here to rave about, not Sellaband. If you are a beer drinker you’ll no doubt be familiar with the name of the Scottish brewery who kicked off, some would say, the mass production of craft/micro brewing in the UK.
If you’re a Daily Mail reader who took a wrong turning at the lights and stumbled across this post you’ll probably recognize the name as belonging to the company who make beer stronger than the gin you have before dinner that may or may not be responsible for Cancer.
BrewDog have embraced crowdfunding, not by offering backers a few bottles of beer in return for their money but rather they’ve taken inspiration from Victor Kiam (in a way) and have offered backers shares in the company. They call it Equity for Punks but you’ll often see it referred to as EFP. Read More→